Who do we serve?
Consider a scenario: You walk into an airport, checkin your bags, collect your boarding pass and then head to duty free or perhaps for a quick bite. Suddenly your phone beeps with an SMS that gives you...
View ArticleWhat Travel CMOs can learn from Tweets
Taking advantage of insights from social media analysis can move the industry from mass marketing to the ability for marketers to design travel offers and services tailored to what travelers – like you...
View ArticleMy smartphone is, I’m afraid, not as smart as it claims to be when I am...
Paul Campion gets on a soapbox in The Business Travel News and with wit and wisdom describes the kind of travel experience we all really want. Here’s a sample: “I want my electronic assistant to give...
View ArticleIBM and Facebook Team Up to Deliver Personalized Brand Experiences Through...
Using data from Twitter and now Facebook, IBM now offers consumer facing businesses the ability to differentiate themselves with unparalleled target marketing. Airlines, hotels and travel distributors...
View ArticleMillennial Travelers – Preferences that matter
About 9 months ago I published a study on the preferences and patterns of Millennial Travelers in which I concluded that in most ways this large and influential group is a lot like the rest of us. More...
View ArticleSelf-service – Speed versus passenger experience..or both!
A new CEO joined the airlines. After settling in for the first month, he called a meeting with his CIO & CMO to discuss self-service check-in as he heard a lot of complaints. Here is how the...
View ArticleAirlines Can Profit from Being Smart, But Being Smarter Can Help Them Own the...
Terry Jones wants airlines to follow him down a new path, which, he says, could help airlines move beyond being transport providers to single-source travel services companies, by capitalizing on the...
View ArticleReal-time weather data: Customers, conversions and efficiencies for travel...
The benefits of data analytics for travel industry leaders are not confined to understanding customer behavior over time—insights can also be gained in the moment. Real-time weather data provides...
View ArticleInsights from the IBM Global C-suite Study – The CIO Perspective
A few short years ago, C-level executives at companies in various industries, including travel and transportation related businesses, felt that they could see emerging market threats and react...
View ArticleA Lift for Loyalty – Now THAT is Good News
Research carried out on behalf of IBM in recent years has repeatedly shown that, for many customers, loyalty programs were becoming less and less valued. In fact, in our most recent survey of over...
View ArticleCEO Study industry perspective for Travel and Transportation: Seeking more...
By Eric Conrad and Steve Peterson The results of the IBM Global CEO Study 2012 have been compiled, and this year’s insights are as compelling as ever. In face-to-face interviews with more than 1,700...
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